Shawn Bostad, founder and owner of Steelhead Coaching, coaches Steelhead Select in Portland. Athletes who join Steelhead Select are eligible to receive a discount on private coaching fees. While Shawn coaches several ShS athletes privately, several women also work with other coaches in the U.S. and Canada.

More Information on Coaching with Shawn Bostad


  • B.A., University of Wisconsin, Foreign Languages

  • Trigger Point Technologies Institute Certified Instructor

  • National Academy of Sports Medicine Certified Personal Trainer

  • National Academy of Sports Medicine Performance Enhancement Specialist

  • National Academy of Sports Medicine Kinetic Chain Dysfunction Certification

  • FMS Level 1 Certified

  • CPR and AED Certified

Professional Experience

  • Professional Coach since 1999

  • Professional Swim Instructor since 1999

  • Director and founder of Pure Austin Coaching 2009-2013

  • Co-founder of Lactic Edge – UWSP Triathlon Club

  • Co-founder of Trail Factor Running Group, Portland OR

  • Fitness Specialist since 2004

  • Founder and Owner of Steelhead Coaching

  • Co-founder of Steelhead Select

  • Current Head Coach of The Portland Triathlon Club

  • Current Head Coach of Team Athena

Athletic Experience

  • 18 years of competitive running, cycling, and swimming experience

  • 6 years of competitive track and field experience

  • Category 3 Road Cyclist

  • Numerous Top 10 Finishes in regional and national triathlons

  • 14 years of competitive soccer

  • 4 years of elite-level ultra marathon racing

Coaching Philosophy

“I take a holistic approach towards coaching and training to ensure all my clients reach the starting line injury-free, mentally prepared and physically-tuned to compete at their optimal level. I understand each individual has unique goals which require unique program development. With that in mind, I prioritize individual evaluation and regular coach/client communication.  This level of communication ensures that no stone is left unturned, and no corners are cut.  Equally important, is balance in life. We can allow the body to develop naturally according to its own physiological clock and each client's personal goals.  I place emphasis on specificity, “pre-hab”, and strength to make resilient athletes.  I will work you harder than you ever thought possible, but you’ll be ready.  My job is to help you develop the confidence to know that you’ll be able to tackle any workout, race or speed bump that life has in store.”